Rise of cable industry: development of special cable and transformation of production enterprises
The rise of China's cable industry has two major directions: in-depth development of special cable and transformation of production enterprises. It is expected to change the three disadvantages of the cable industry -- the oversupply of low-end cables and the vicious circle of price war between local enterprises; The refinement and specialization of special cable need to be improved. Material prices fluctuate greatly, the industry internal chaos.
The market capacity of electric wires and cables in China keeps increasing at the rate of more than 8% every year, but at the same time of rapid development, three problems have been exposed.
1. Supply of low-end cables exceeds demand, and local enterprises are caught in a vicious circle of price war
For a long time, while the domestic cable industry is enjoying a good reputation, there are still many stubborn diseases. Although it continues to grow in scale, most enterprises in the industry are shrinking in scale, backward in innovation ability and immersed in the price war in low-end fields. The overall profit margin of the industry is less than 5%. Pure buyer's market leads to serious financial problems of cable enterprises, and many enterprises even face bankruptcy. At present, the outstanding problems of product structure in China's wire and cable industry are surplus supply of common cable products, insufficient supply of high-end products and prominent structural contradictions.
Ii. Special cable is in short supply, and the degree of refinement and specialization needs to be improved
The market demand for special cable is increasing day by day, but domestic cable enterprises are rarely able to undertake these market demand. Limited by the technical level and production scale of a variety of reasons, resulting in the blank market. Due to the high threshold, high profit rate and mild competition of special cable, as well as the special cable can meet the needs of special environment and special occasions, special cable will become the "favorite" of the future market.
3. The price of raw materials fluctuates greatly and the industry is in chaos
It is understood that China's wire and cable market is very chaotic, especially the home installed wire. Say disorder, basically behave for this inside brand is numerous, price difference is big, quality is uneven also. Take commonly used home to install BV2.5, BV4 for commonly, the price that each manufacturer offers is different, float in 20% ~ 30%. The client such as quality stand or fall, line length decides hard. Cable prices vary widely, mainly because of the production of wire and cable materials. Production of the main raw materials electrolytic copper, insulation and sheath materials. Market of raw material of electrolytic copper is in at present exceed every ton 50000 yuan, with reclaim copper is much cheaper, the price difference of the high grade product of insulation material and sheath material and defective goods is more wide disparity.
In the face of these problems, the rise of local cable industry has two directions: in-depth development of special cable and transformation of production enterprises.
I. in-depth development of special cables
Deep development of special cable, such as nuclear power cable, submarine cable, oil platform cable, environmental protection cable, rail transit cable and new energy cable, etc., more professional, more market demand for special cable, cable manufacturers will become the target. Compared with traditional cables, special cables have clearer service environment, more special operating conditions, more stringent requirements on cable structure, insulation and sheath materials, etc., greater technical difficulties, high entry threshold, and wider profit margins.
Ii. Transformation of traditional manufacturing enterprises
Separate from the single product production level, enhance the added value of products, enhance brand influence. Many small and medium-sized cable enterprises choose to replace electrolytic copper with recycled copper for immediate interests, and replace high quality materials with defective insulation materials and sheath materials, resulting in a wide gap in market prices and falling into the mire of price war.
Through these two ways of transformation, cable enterprises are expected to change the three disadvantages and create a new situation in the cable industry.